So your new website is up and running and your page views have increased substantially. You’re ecstatic that your site has become so popular, but there might be a bigger picture that you are missing.
If you are not getting additional sales or leads from your website, it could be that your website is missing some key direct response components.
Direct response involves exactly that. You respond directly to the customer or visitor’s email inquiry. Visitors send emails for a wide variety of reasons. You may get emails praising your products or services, informing you of an issue, requesting more information about the product or service, expressing interest in bulk orders or combined services or requesting coupons.
Of course, you might also receive emails from other businesses or affiliates interested in partnering with your company. For all of these reasons and more, it is important to have a good direct response system in place.
In addition to emails, direct response can also be beneficial for gathering the email addresses of customers that have opted to receive regular contact from your website.
Countless Internet users sign up for newsletters, specials, updates and more every single day. Giving your visitors a way to opt in to these methods of contact allows you to then build a great email marketing campaign.
Email marketing campaigns may seem somewhat difficult to implement, but they are also the most rewarding. Building your email list is probably one of the toughest parts because people must voluntarily sign up to receive contact from you.
In addition, the tactics that worked last year may not work this year. However, once you’ve built your list and created unique and worthy content to share with your subscribers, your email marketing campaign has the potential to turn into your business’s most profitable marketing option.
Your web designer can be paramount in not only developing a phenomenal system for your direct response needs, but also in assisting you in the creation of your email marketing campaigns. For instance, if you plan to send out a monthly newsletter or weekly update, your web designer can often provide you with a customized template to use.
He or she may also be able to suggest a good service to handle your email marketing campaign. That said; don’t forget to discuss these aspects of your website with your web designer. The result will be a more functional, profitable site.
